Precise Marketing

DataFunSummit

Apr 17, 2022 · Artificial Intelligence

Precise Marketing Algorithms and Practices at Hello Mobility

This article presents Hello Mobility’s precise marketing system, covering its business background, value, framework, algorithmic capabilities such as Pu‑Learning LookAlike modeling, TSA semi‑supervised learning, and Graph Embedding, as well as identified pain points, project impact, and future directions for scaling and automation.

AIPrecise MarketingSemi-supervised Learning

0 likes · 12 min read

Precise Marketing Algorithms and Practices at Hello Mobility

DataFunTalk

Apr 11, 2022 · Artificial Intelligence

Precise Marketing Algorithms and Practices at Hello Mobility

This article presents Hello Mobility's precise marketing system, detailing its business background, value, framework, algorithmic capabilities—including Pu‑Learning LookAlike modeling, semi‑supervised TSA, and graph‑embedding techniques—addressing challenges such as sparse features and low ROI, and sharing performance improvements and future directions.

Data EngineeringPrecise MarketingPu-Learning

0 likes · 14 min read

DataFunTalk

Jul 13, 2018 · Big Data

Applying BitMap Indexing with HBase for Precise Marketing in Big Data

This article details a big‑data precise‑marketing solution that leverages HBase storage and Roaring BitMap indexing to efficiently handle billions of user records, describing project background, technology selection, architecture, partitioning strategy, and coprocessor implementation for fast multidimensional queries.

Big DataBitMapHBase

0 likes · 13 min read

Applying BitMap Indexing with HBase for Precise Marketing in Big Data

Architecture Digest

Apr 14, 2016 · Big Data

Data‑Driven Precise Marketing: Architecture and Case Studies from Meituan Dianping

This article presents Meituan Dianping's data‑driven precise marketing architecture, detailing a layered pyramid system, user profiling, budget monitoring, and two real‑world cases—potential user mining and a smart coupon engine—demonstrating how big‑data techniques improve marketing efficiency and ROI.

Big DataMeituanPrecise Marketing

0 likes · 12 min read

Data‑Driven Precise Marketing: Architecture and Case Studies from Meituan Dianping