Precise Marketing Algorithms and Practices at Hello Mobility

This article presents Hello Mobility’s precise marketing system, covering its business background, value, framework, algorithmic capabilities such as Pu‑Learning LookAlike modeling, TSA semi‑supervised learning, and Graph Embedding, as well as identified pain points, project impact, and future directions for scaling and automation.

Semi-supervised Learningaigraph embedding

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Precise Marketing Algorithms and Practices at Hello Mobility

DataFunTalk

Apr 11, 2022 · Artificial Intelligence

Precise Marketing Algorithms and Practices at Hello Mobility

This article presents Hello Mobility's precise marketing system, detailing its business background, value, framework, algorithmic capabilities—including Pu‑Learning LookAlike modeling, semi‑supervised TSA, and graph‑embedding techniques—addressing challenges such as sparse features and low ROI, and sharing performance improvements and future directions.

Pu-LearningROIUser Segmentation

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Big Data Technology & Architecture

Jun 10, 2021 · Big Data

User Profiling: Concepts, Tag Classification, Tag‑System Construction, Applications and Implementation Steps

This article provides a comprehensive overview of user profiling, covering its definition, the five‑dimensional framework (goal, method, organization, standards, validation), various tag classifications, tag‑system architecture, modeling techniques, practical applications such as precise marketing and product innovation, and a step‑by‑step guide for building a profiling system using big‑data and AI methods.

Big DataCustomer Segmentationdata tagging

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User Profiling: Concepts, Tag Classification, Tag‑System Construction, Applications and Implementation Steps

DataFunTalk

Jul 13, 2018 · Big Data

Applying BitMap Indexing with HBase for Precise Marketing in Big Data

This article details a big‑data precise‑marketing solution that leverages HBase storage and Roaring BitMap indexing to efficiently handle billions of user records, describing project background, technology selection, architecture, partitioning strategy, and coprocessor implementation for fast multidimensional queries.

BitmapHBaseRoaring Bitmap

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Applying BitMap Indexing with HBase for Precise Marketing in Big Data

21CTO

Apr 14, 2016 · Big Data

How Meituan’s Data Architecture Powers Precise Mobile Marketing

This article details Meituan Dianping's data‑driven approach to precise marketing, describing the O2O marketing framework, a layered pyramid data system, profiling techniques, budget monitoring, and two real‑world case studies that together illustrate how big‑data technologies boost marketing efficiency on mobile platforms.

Big DataData Architecturemachine learning

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How Meituan’s Data Architecture Powers Precise Mobile Marketing

Meituan Technology Team

Apr 14, 2016 · Big Data

Data‑Driven Precise Marketing: Architecture and Case Studies at Meituan‑Dianping

Meituan‑Dianping’s data‑driven precise‑marketing platform combines a layered pyramid architecture—data warehouse, service, and front‑end layers—with real‑time profile services powered by Redis and Elasticsearch, offering tools such as Hoek, Cord, and Cloud/Star to automate audience selection, coupon recommendation, and KPI monitoring, illustrated by food‑delivery user discovery and WeChat red‑packet coupon case studies, and guided by principles of reusable models and SOA decoupling.

Data Architecturecase studyprecise marketing

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Data‑Driven Precise Marketing: Architecture and Case Studies at Meituan‑Dianping

Architecture Digest

Apr 14, 2016 · Big Data

Data‑Driven Precise Marketing: Architecture and Case Studies from Meituan Dianping

This article presents Meituan Dianping's data‑driven precise marketing architecture, detailing a layered pyramid system, user profiling, budget monitoring, and two real‑world cases—potential user mining and a smart coupon engine—demonstrating how big‑data techniques improve marketing efficiency and ROI.

Data ArchitectureMeituanmachine learning

0 likes · 12 min read

Data‑Driven Precise Marketing: Architecture and Case Studies from Meituan Dianping