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DataFunTalk
DataFunTalk
Feb 9, 2021 · Big Data

Design and Implementation of a Full‑Chain Marketing Data Product at NetEase Yanxuan

This article details NetEase Yanxuan's business background, market characteristics, data product requirements, and the end‑to‑end design of a full‑chain marketing data product, covering attribution, metric evaluation, analysis frameworks, scenario‑based recommendations, and practical Q&A for data‑driven growth.

Big DataData ProductMetric Evaluation
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Design and Implementation of a Full‑Chain Marketing Data Product at NetEase Yanxuan