Model Perspective
Jun 20, 2026 · Industry Insights
Why Is This Year's 618 Shopping Festival So Quiet?
Despite rising disposable incomes, China's 618 shopping festival was unusually quiet this year, as preventive savings, heightened price‑comparison tools, social‑media scrutiny, and stricter anti‑unfair‑competition regulations have reduced consumer willingness to spend and made deceptive raise‑then‑lower pricing strategies unprofitable.
618China economyconsumer spending
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