Zhixing ZXD Design Center

Aug 6, 2025 · Product Management

Winning the OTA Price War: Psychological Design Tactics That Drive Sales

This article explains how the "Low‑Price Magnifier" project uses three psychological design strategies—amplifying low price perception, strengthening brand mind‑set, and creating peak surprise moments—to turn saving into an instinctive user behavior and boost conversion rates in the competitive OTA market.