Growth Strategies and Price‑War Tactics: Insights from Qunar CEO Zhuang Chenchao

In this talk, Qunar CEO Zhuang Chenchao explains how high‑growth companies can sustain rapid expansion, define their addressable market, and execute disciplined price‑war strategies that focus on securing exclusive resources rather than merely chasing market share.

Business Modelgrowth strategymarket competition

0 likes · 13 min read

Growth Strategies and Price‑War Tactics: Insights from Qunar CEO Zhuang Chenchao

Ctrip Technology

Aug 4, 2014 · Product Management

The Evolution and Business Strategies of China’s Online Travel Giant Ctrip

This article analyzes how Ctrip transformed from a simple flight and hotel booking platform into a dominant, integrated travel ecosystem through aggressive pricing wars, strategic investments, mobile expansion, and partnerships, reshaping the Chinese online travel market and its profit structures.

Business strategyCtripe‑commerce

0 likes · 18 min read

The Evolution and Business Strategies of China’s Online Travel Giant Ctrip