Alimama Tech

Aug 6, 2025 · Information Security

How Privacy-Enhancing Technologies Are Revolutionizing Data Use in Digital Advertising

This article reviews the background, core techniques, and typical applications of privacy‑enhancing technologies—including secure multi‑party computation, privacy‑preserving machine learning, differential privacy, and trusted execution environments—highlighting their role in unlocking multi‑party data value while ensuring compliance and privacy protection.