JD.com Experience Design Center

Nov 16, 2023 · Product Management

Designing an Enterprise Procurement SaaS Platform that Bridges B2B and B2C Experiences

This article explores how a digital procurement SaaS platform can serve enterprise customers by balancing B2B efficiency with B2C‑like user experiences, covering scale‑based needs, interaction design, guided selection, ordering flow, and after‑sale service management.