NetEase Yanxuan Technology Product Team

Jan 21, 2021 · Industry Insights

How Yanxuan Merges Online and Offline Retail: Architecture, Tech Evolution, and O2O Strategies

This article examines Yanxuan's offline retail development, detailing its business models, technical architecture, price‑and‑marketing synchronization, product caching, precise replenishment, inventory integration, and O2O experiments, while outlining future growth prospects for omnichannel retail.