JD Tech
Mar 26, 2025 · Artificial Intelligence
CTR-Driven Advertising Image Generation Using Multimodal Large Language Models (CAIG)
The JD advertising team proposes a CTR‑driven advertising image generation framework (CAIG) that leverages multimodal large language models, a novel reward model, and product‑centric preference optimization to produce ad images with superior click‑through performance, validated by extensive offline and online experiments.
CTR optimizationadvertising image generationmultimodal LLM
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