This article explains why designers must understand product and users, outlines B2B company team structures and workflows, describes product positioning and value formulas, and provides step‑by‑step guidance for building B2B user personas and conducting effective user research.
This article analyzes how NetEase Payment identified its product positioning in the gaming market by addressing virtual asset trade risks, high‑value transaction challenges, and unsuitable mainstream payment platforms, then outlines a data‑driven user journey with segmentation, targeted incentives, AB testing, and iterative refinements to boost adoption.
This article offers a systematic analysis of product manager core competencies—including product design, requirement documentation, accessibility, reliability, globalization, positioning, and user feedback—while sharing practical insights drawn from the author's ten‑year industry experience and a recent forced break for reflection.
