product research — 3 Technical Articles

Aug 11, 2023 · Product Management

How to Build Data‑Driven Personas: A Step‑by‑Step Guide

This article explains how to create, segment, validate, and document qualitative user personas using systematic variable collection, manual clustering, questionnaire verification, and detailed persona templates to ensure actionable insights for product development.

Validationproduct researchqualitative analysis

0 likes · 11 min read

How to Build Data‑Driven Personas: A Step‑by‑Step Guide

JD.com Experience Design Center

Jun 9, 2023 · Product Management

Understanding B‑End vs C‑End Product Research: A Practical Guide for New Researchers

This article explains the fundamental differences between B‑end (business) and C‑end (consumer) products, their target users, usage scenarios, and core demands, and offers practical tips for newcomers on how to conduct effective B‑end research and competitive analysis.

B2BB2CProduct Management

0 likes · 10 min read

Understanding B‑End vs C‑End Product Research: A Practical Guide for New Researchers

JD.com Experience Design Center

Feb 24, 2023 · Product Management

How to Build a User Experience Map: Step‑by‑Step Guide for Product Teams

This article explains what a user experience map is, outlines its essential and optional components, and provides a detailed four‑step process—including goal definition, scenario clarification, research execution, and insight visualization—to help product teams create actionable UX maps.

UX methodologycustomer journeyexperience map

0 likes · 12 min read

How to Build a User Experience Map: Step‑by‑Step Guide for Product Teams