Model Perspective
Dec 11, 2024 · Product Management
Unlocking Product Value: The Three‑Fold Formula Behind Function, Emotion, and Asset
The article breaks down the core formulas from Liang Ning’s book “True Demand,” explaining how product value is built from functional, emotional, and asset components, how emotional value is driven by physiological arousal, cognitive cues, and mental accounting, and how change dynamics, brand positioning, and personal value assessment shape successful business strategies.
business modelsconsumer psychologymarketing strategy
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