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May 7, 2020 · Big Data
Construction and Evaluation of User Profiles: Identification, Tagging, Storage, and Quality Assessment
This article explains how to build user profiles by distinguishing persona from profile, describing the evolution of ID‑mapping techniques, designing a multi‑layer tag system, implementing statistical, interest, and model tags, storing the data in Hive, HBase, Codis and Elasticsearch, and finally evaluating profile timeliness, coverage and accuracy.
Machine LearningUser Profilingbig data
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