From Bias to Fairness: De‑biasing Techniques in Uplift Modeling
This article explores the fundamentals and challenges of uplift modeling, explains why unbiased random data are essential, and presents a comprehensive suite of bias‑correction methods—including reweighting, propensity‑score matching, and advanced deep‑learning architectures such as TarNet, CFRNet, and DragonNet—to improve causal effect estimation in marketing and finance applications.
