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Prospect Theory

5 articles · Page 1 of 1
ZhiKe AI
ZhiKe AI
Jun 20, 2026 · Fundamentals

Why You Play It Safe on Gains but Gamble on Losses: 3 Steps to Counter Prospect Theory Biases

The article explains how Prospect Theory reveals three systematic biases—reference dependence, loss aversion, and risk‑preference reversal—that cause people to sell winning stocks, hold losing ones, and make opposite choices when faced with gains versus losses, and offers a three‑step method to mitigate these biases.

Prospect Theorybehavioral economicsdecision making
0 likes · 5 min read
Why You Play It Safe on Gains but Gamble on Losses: 3 Steps to Counter Prospect Theory Biases
ZhiKe AI
ZhiKe AI
Jun 18, 2026 · Industry Insights

How Reframing Information Can Flip Your Decisions: 3 Ways to Spot the Framing Effect

The article explains how the same data presented in a positive or negative frame can dramatically change people's choices, illustrates the classic Tversky‑Kahneman experiment, and offers three practical techniques to recognize and counteract the framing effect in everyday decisions.

Prospect Theorybehavioral economicscognitive bias
0 likes · 5 min read
How Reframing Information Can Flip Your Decisions: 3 Ways to Spot the Framing Effect
Model Perspective
Model Perspective
Apr 19, 2025 · Fundamentals

How Kahneman’s Final Decision Sheds Light on Human Rationality Limits

Daniel Kahneman, Nobel laureate and father of behavioral economics, chose assisted dying in March 2024, a personal decision that underscores his lifelong insights into human irrationality, as his prospect theory and dual‑system model continue to shape economics, psychology, AI, and decision‑making across fields.

Prospect Theorycognitive biasdual-system
0 likes · 13 min read
How Kahneman’s Final Decision Sheds Light on Human Rationality Limits
Didi Tech
Didi Tech
May 9, 2019 · Artificial Intelligence

Weber-Fechner Law, Prospect Theory, and Their Data Science Applications

The article explains the Weber‑Fechner law and its role in Prospect Theory, then shows how Didi applies these concepts—using a log‑linear order‑distance model and reference‑point‑based strategy evaluation—to reduce cancellations, improve driver perception, and guide data‑driven product decisions.

DidiProspect TheoryPsychophysics
0 likes · 9 min read
Weber-Fechner Law, Prospect Theory, and Their Data Science Applications