NetEase Yanxuan Technology Product Team

Aug 22, 2022 · Industry Insights

How We Built a Transparent, Explainable Traffic Allocation System for E‑Commerce

This article details the design and implementation of a transparent, explainable traffic‑decision system for an e‑commerce platform, covering background challenges, directional principles, selection and targeting methods, PV value estimation, allocation algorithms, and the supporting data‑engineering and visualization infrastructure.