Qunar Tech Salon
Aug 25, 2023 · Big Data
Customer Data Platform (CDP) at Qunar Travel: Architecture, Construction Practices, and Business Value
This article presents a comprehensive case study of Qunar Travel's Customer Data Platform (CDP), detailing its business background, operational pain points, architectural design, tag production and quality processes, real‑time labeling, crowd selection techniques, deployment safeguards, measurable business impact, and future development directions.
CDPCustomer DataQunar Travel
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