Jan 18, 2023 · Industry Insights

How Real-Time API (RTA) Transforms Precision Advertising in E‑Commerce

This article analyzes the shift from coarse, budget‑driven ad placements to Real‑Time API (RTA) driven precision advertising, detailing why RTA is needed, its technical and data requirements, integration challenges, and practical use cases such as acquisition, retargeting, dynamic product ads, frequency capping, quality scoring, and automated creative optimization.

AdTechRTAReal-Time Advertising

0 likes · 10 min read

How Real-Time API (RTA) Transforms Precision Advertising in E‑Commerce

vivo Internet Technology

Dec 14, 2022 · Backend Development

Branch‑Path Graph Scheduling Framework for Vivo Real‑Time Advertising Estimation Service

The article presents a branch‑path graph scheduling framework that extends traditional finite‑directed‑graph scheduling with branch nodes and AND/OR activation semantics, converting it into a deterministic directed acyclic graph, thereby eliminating exponential state growth and improving scalability, readability, and maintainability of Vivo’s real‑time advertising estimation service.

Backend DevelopmentGraph SchedulingReal-Time Advertising

0 likes · 7 min read

Branch‑Path Graph Scheduling Framework for Vivo Real‑Time Advertising Estimation Service