Youku Technology

Oct 30, 2019 · Artificial Intelligence

Data‑Driven Film Marketing and Real‑Time Box Office Prediction

Feng Xinping explains how Alibaba Pictures leverages extensive online user and cinema data to integrate fragmented promotion channels and deliver real‑time, highly accurate box‑office forecasts—addressing challenges like session anomalies and price variance—achieving roughly 1 % error during the 2019 Spring Festival and paving the way for an intelligent, data‑driven film‑marketing infrastructure.