Alibaba Cloud Developer

Dec 17, 2019 · Artificial Intelligence

How Alibaba Boosted Short‑Video Engagement with Advanced Recommendation Algorithms

This article explains the rapid growth of short‑video on Taobao, describes the video feature framework, details the RankI2V and RankV2V recall methods, outlines coarse and fine ranking models, and presents real‑time interest and business strategies that significantly improved click‑through rates and viewing time.