real-time marketing

vivo Internet Technology

Oct 9, 2022 · Big Data

Design and Implementation of a Real-Time Marketing Automation Engine at vivo

This fifth installment explains vivo’s real‑time marketing automation engine, detailing its business need, layered architecture (access, processing, output, management, warehouse), scalable event‑queue design, dynamic configuration, unified dispatch, Flink‑based metric enrichment, and rule‑engine integration to achieve low‑latency, high‑throughput personalized targeting.