Alibaba Cloud Developer

Dec 25, 2019 · Operations

Boosting Guaranteed Display Ads with Large‑Scale Personalized Allocation and Real‑Time Pacing

This article presents a large‑scale distributed algorithm for guaranteed‑delivery advertising that incorporates user‑level personalization, solves a bipartite matching problem with complex constraints, and introduces a real‑time pacing module to smooth delivery while maximizing platform revenue and advertiser satisfaction.