real-time personalization

DataFunSummit

Feb 7, 2021 · Artificial Intelligence

Interactive Recommendation and Travel Theme Recommendation in the Fliggy App

This article explains how Fliggy combines interactive recommendation with travel‑theme recommendation, detailing the underlying algorithms, user‑demand classification, real‑time interest capture, recall strategies, multi‑task learning for CTR prediction, and engineering tricks that improve personalization and click‑through rates.