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DataFunSummit
DataFunSummit
Mar 9, 2024 · Artificial Intelligence

OPPO Advertising Recall Algorithm: Architecture, Model Selection, Offline Evaluation, Sample Optimization, and Future Directions

This article presents OPPO's comprehensive advertising recall system, detailing the transition from the old to the new architecture with ANN support, the selection of main‑road recall models, the construction of offline evaluation metrics, sample optimization techniques, model enhancements, multi‑scenario training strategies, and outlook for future improvements.

Machine LearningSample Optimizationadvertising
0 likes · 24 min read
OPPO Advertising Recall Algorithm: Architecture, Model Selection, Offline Evaluation, Sample Optimization, and Future Directions
Sohu Tech Products
Sohu Tech Products
Jan 3, 2024 · Artificial Intelligence

OPPO Advertising Recall Algorithm: Architecture, Model Selection, Evaluation, and Optimization

OPPO revamped its advertising recall system by replacing a latency‑prone directional pipeline with an ANN‑based full‑ad personalized architecture, employing a dual‑tower LTR model, multi‑path auxiliary branches, refined offline metrics, price‑sensitive and hard‑negative sampling, and hybrid joint training, which together boosted ARPU by about 15%.

Machine Learningadvertisinglarge-scale classification
0 likes · 24 min read
OPPO Advertising Recall Algorithm: Architecture, Model Selection, Evaluation, and Optimization
DataFunTalk
DataFunTalk
Dec 30, 2023 · Artificial Intelligence

OPPO Advertising Recall Algorithm: Architecture, Model Selection, Evaluation, and Optimization Practices

This article presents OPPO's advertising recall system, detailing the transition from the legacy architecture to a new ANN‑based design, model selection criteria, offline evaluation metrics, sample optimization techniques, and various model improvements that together achieved significant ARPU gains.

Machine LearningOPPOadvertising
0 likes · 24 min read
OPPO Advertising Recall Algorithm: Architecture, Model Selection, Evaluation, and Optimization Practices