Meituan Technology Team

Aug 7, 2025 · Artificial Intelligence

How Meituan’s Joint Marketing Revolutionizes Ad Auctions with Fundraising Auctions

Meituan’s retail advertising introduces a novel ‘fundraising auction’ mechanism for joint marketing, enabling multiple parties to co‑bid on the same ad slot, evolving through rule‑based, model‑based, and holistic stages, and leveraging AI‑driven models like JAMA, JRegNet, and JTransNet to boost ROI and platform revenue.