E‑commerce User Behavior Analysis and KPI Modeling with Python and SQL
This study analyzes JD e‑commerce operational data from February to April 2018, employing Python and SQL to compute key metrics such as PV, UV, conversion rates, attrition, purchase frequency, time‑based behavior, funnel analysis, retention, product sales, and RFM segmentation, and provides actionable recommendations for improving user engagement and sales performance.