Meituan Technology Team

Aug 5, 2016 · Big Data

Meituan-Dianping Tech Salon: Full‑Chain Application of Food‑Delivery Big Data – User Profiling, Marketing Strategies, and Predictive Modeling

The Meituan‑Dianping tech salon detailed how food‑delivery big data drives full‑chain marketing, using RFM‑based user segmentation, rich demographic and behavior profiles, churn‑prediction and survival models, and scenario‑driven expansion tactics to acquire, retain, and grow customers across the order lifecycle.