360 Tech Engineering
Jun 2, 2023 · Big Data
Overcoming Challenges in User Profiling: A Big Data‑Driven Framework for Precise Marketing
The article outlines how a unified, big‑data‑based user profiling platform addresses traditional data silos, high costs, and limited functionality by standardizing tags, integrating Spark and RHadoop processing, and enabling a closed‑loop marketing workflow that improves accuracy and operational efficiency.
Big DataRHadoopSpark
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