Dada Group Technology

Apr 8, 2022 · Operations

Marketing Guard: A Risk Pre‑Warning System for E‑Commerce Marketing Operations

The article presents a comprehensive analysis of marketing‑related financial loss cases, outlines the design and implementation of a non‑intrusive, event‑driven Marketing Guard system with dual‑layer ES‑HBase storage, and discusses its operational safeguards, achievements, shortcomings, and future development plans.