58UXD

Dec 11, 2020 · Product Management

How to Map B2B User Journeys with a 3‑D Role Panorama: A Design Framework

This article explores how B2B product teams can shift from basic functionality to user‑centric design by applying experience measurement models such as HEART‑GSM, TECH, and CES, building a three‑dimensional role panorama that visualizes tasks, handoff moments, and effort levels to uncover actionable design insights.