Design Hub

Apr 21, 2026 · Industry Insights

Turning a Hotel into a Dream Machine: ROOM FOR DREAMS and Design‑as‑Rehearsal

ROOM FOR DREAMS transforms the ME Milan Il Duca hotel into an immersive “dream machine,” using the Aldo Rossi building as a staged environment where gardens, a stone‑filled supermarket, a forum‑style lobby, a cinema, and everyday objects become a rehearsal of future design possibilities.