JD.com Experience Design Center
Apr 6, 2021 · Product Management
How Emotional Design Drives User Engagement in Red‑Packet Campaigns
This article explores how understanding and leveraging user emotions—through theories like the SCARF model, emotional value concepts, and behavioral design—can optimize red‑packet collection flows, increase user motivation, and improve overall product experience.
SCARF modelbehavioral economicsemotional design
0 likes · 10 min read