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Sep 24, 2019 · Big Data

How Weibo Turns Big Data into Revenue: Insights from a 2019 DAMS Talk

The presentation explains how Weibo leverages big‑data technologies, user profiling, and social‑first advertising models to drive commercial growth, detailing data‑driven product development, real‑time and offline data warehouses, scientific experiments, and case studies that illustrate the impact on revenue and user engagement.