This guide breaks down the confusing acronyms CRM, SCRM, PRM, CPQ, and SRM, explaining their core functions, key benefits, and how businesses can choose the right combination of systems to streamline sales, channel, and supplier management.
This article clarifies the fundamental differences between traditional CRM and Social CRM (SCRM), outlining their distinct focuses, data sources, and value propositions, and provides practical guidance on when and how businesses of various sizes and industries should adopt each system.
This article details the design thinking behind the Smart Marketing SaaS platform, explaining the new SCRM concept, core B2B workflows, identified usability issues, and the visual‑style and efficiency improvements implemented across key pages such as the workbench, filter list, and phone bar.
This article presents a comprehensive overview of user portrait applications across various industries, detailing common scenarios, product functionalities, and a step‑by‑step technical solution that includes data collection, tag management, ETL pipelines, and service architecture for real‑time and offline processing.
This article presents a comprehensive overview of user‑portrait applications across industries such as internet TOC, e‑commerce, security and finance, explains product functions like tag metadata management, single‑user profiling, crowd selection and SOP, and details the underlying big‑data pipeline, ETL scheduling, data‑warehouse layers and technology stack required to support these use cases.
The Cloud+ Community Tech Salon workshop demonstrated how to build a serverless WeChat Mini Program for Social CRM, explaining its business value, architecture, data models, UI design with WeUI, cloud functions, front‑end integration, and practical coding tips, with the full 31‑page source now on GitHub.
The article reviews the September 21 cloud‑development salon, detailing how Mini‑Program cloud services simplify backend setup, introduce serverless cloud calls, real‑time database push, value‑added functions and network interconnect, and showcases practical use cases such as game data streaming, AI chatbots, SCRM construction and movie‑ticketing operations.
