DataFunTalk
Sep 14, 2020 · Artificial Intelligence
New Generation Rank Technology: Search‑Based Interest Model (SIM) and Dynamic Computation Allocation Framework (DCAF) for Alibaba Directed Advertising
This article presents Alibaba's latest ranking innovations for directed e‑commerce advertising, detailing the challenges of long‑term user interest modeling, the Search‑Based Interest Model (SIM) that extends behavior sequences to ten thousand actions, and the Dynamic Computation Allocation Framework (DCAF) that optimizes per‑request compute resources to maximize system revenue.
CTR modeladvertisingdynamic computation allocation
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