Alimama Tech

Oct 22, 2025 · Information Security

How Alibaba’s Secure Data Hub Enables Privacy‑Preserving Advertising Collaboration

Alibaba’s Secure Data Hub (SDH) leverages MPC, differential privacy and PPML to create a compliant data clean‑room for advertisers, allowing multi‑party data collaboration without exposing raw user data, thereby enhancing privacy, trust and efficiency in the advertising ecosystem.