Xianyu Technology
Aug 10, 2021 · Product Management
Design of Full-Traffic AB Experiments for Seller Growth on Xianyu
The article describes a full‑traffic A/B testing framework for Xianyu that hashes seller IDs to create exclusive experiment and control groups, ensuring each seller sees only one strategy, and demonstrates that a chat‑incentive for new or churned sellers boosted chat exposure by 22 % and modestly improved overall buyer‑seller metrics without harming transaction efficiency.
AB testingdata analysisexperiment design
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