DataFunSummit
Mar 3, 2022 · Artificial Intelligence
Sequence Optimization, Context-Aware CTR Re-Estimation, and Session-Level Auction for JD Advertising Ranking
The article presents JD's technical evolution for advertising ranking, covering technology selection for recommendation ad sorting, context‑aware CTR re‑estimation, reinforcement‑learning‑based sequence optimization, and a session‑level auction mechanism that together improve monetization efficiency and long‑term user value.
Rankingadvertisingauction
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