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DataFunTalk
DataFunTalk
Feb 17, 2023 · Artificial Intelligence

Full‑Chain Linkage Techniques for Alibaba Mama Display Advertising: From Precise Value Estimation to Set‑Selection Models

The article presents a comprehensive technical roadmap for Alibaba Mama's display advertising cascade ranking system, introducing full‑chain linkage, precise‑value estimation models (PDM, ESDM) and set‑selection approaches (LDM, LBDM), and demonstrates how these innovations jointly improve CTR and RPM while outlining future research directions.

advertisingdeep learningmachine learning
0 likes · 25 min read
Full‑Chain Linkage Techniques for Alibaba Mama Display Advertising: From Precise Value Estimation to Set‑Selection Models
DataFunTalk
DataFunTalk
Oct 11, 2021 · Artificial Intelligence

Full-Chain Linkage Techniques for Alibaba Display Advertising: From Deep Learning to Set Selection

Facing diminishing deep‑learning and compute gains in Alibaba’s display‑ad pipeline, the speaker proposes a full‑chain linkage approach that combines vector‑based recall (PDM), entire‑space pre‑ranking (ESDM), and set‑selection learning‑to‑rank models (LDM, LBDM) to align upstream modules with downstream objectives, yielding 8‑10% revenue growth.

advertisingdeep learningfull-chain optimization
0 likes · 28 min read
Full-Chain Linkage Techniques for Alibaba Display Advertising: From Deep Learning to Set Selection