21CTO

Apr 25, 2016 · R&D Management

Why Chen Tianqiao’s ‘Network Disney’ Dream Failed: Shanda’s Rise and Fall

Chen Tianqiao, the former Chinese internet tycoon, built Shanda into a gaming and entertainment empire with the pioneering ‘Network Disney’ vision, but his over‑ambitious hardware‑content strategy, mis‑timed market entry, and management style led to costly failures, divestments, and the eventual dismantling of the empire.