JD Tech

Apr 30, 2021 · Artificial Intelligence

Smart DMP: A Next‑Generation Intelligent Targeting System for E‑commerce Advertising

This article reviews the limitations of traditional DMP and AI‑driven intelligent targeting in e‑commerce, introduces JD.com's Smart DMP framework that combines merchant intent with high‑relevance modeling, and presents experimental results showing over 15% CTR improvement and widespread merchant adoption.