Tree‑Based Causal Inference for Smart Subsidy Optimization at Hello Mobility

This article explains how Hello Mobility uses tree‑based causal inference and uplift modeling to improve smart subsidy efficiency in hotel marketing, covering background, uplift methods, custom split criteria, offline AUUC evaluation, online deployment, and future research directions.

Marketing OptimizationUplift Modelingcausal inference

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Tree‑Based Causal Inference for Smart Subsidy Optimization at Hello Mobility