Ctrip Technology
Jul 6, 2023 · Artificial Intelligence
Optimizing SMS Recall Marketing with Response and Uplift Models: A Ctrip Train Ticket Case Study
This article presents a comprehensive case study of Ctrip's train ticket SMS recall business, detailing the design, implementation, and evaluation of response‑based conversion rate models and uplift models to improve marketing ROI through causal inference and machine‑learning techniques.
A/B testingResponse ModelSMS Marketing
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