How Baidu’s Ernie‑SimCSE Uses Contrastive Learning to Crush Spam Promotion
This article explains how Baidu's anti‑spam team tackled large‑scale promotional spam on Baidu Zhidao by combining the Ernie pretrained model with SimCSE contrastive learning, detailing the problem background, traditional methods, text‑representation stages, the SimCSE approach, training pipeline, optimizations, and experimental results.
