How Offline Spatiotemporal Splitting Eliminates Bias in AB Experiments

This article explains the limitations of conventional A/B testing in freight two‑sided markets, introduces offline spatiotemporal splitting to isolate treatment and control groups, discusses the bias‑variance trade‑off, and provides a step‑by‑step design process with practical risk considerations.

AB testingbias‑varianceexperiment design

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How Offline Spatiotemporal Splitting Eliminates Bias in AB Experiments