Meituan Technology Team

Jun 5, 2025 · Fundamentals

Mastering Switchback Experiments: Random Rotation Methods for Reliable A/B Testing

This article, the fourth in the Trusted Experiment Whitepaper series, explains coin‑flip, complete, and paired random rotation designs, their grouping mechanisms, evaluation principles, and how to handle spillover and carryover effects to improve the reliability and power of AB experiments.