NetEase LeiHuo Testing Center
Oct 28, 2022 · Game Development
Challenges and Opportunities in the Chinese Sports Game Market
Despite the global popularity of sports video games such as FIFA and NBA 2K, the Chinese market struggles with few titles, homogeneous gameplay, high development barriers, and monetization issues, prompting a need for diversified design, esports integration, and strategic marketing to unlock its large potential.
MonetizationUser Researchesports
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