Zhixing ZXD Design Center

Mar 1, 2022 · Product Management

How We Crafted a Trendy 2021 Spring Travel Campaign: Design Process & Visual Guide

This article reviews the 2021 Zhixing Spring Travel campaign, detailing the design direction, activity decomposition, PRD refinement, visual guidelines, and the application of a lightweight pseudo‑3D style and the distinctive “回” symbol across the UI to create a cohesive, trendy user experience.