Alibaba International Intelligent Technology

Oct 28, 2026 · Artificial Intelligence

CIKM 2026: One Click Isn't Enough — Intent Decomposition Boosts Orders 6.9%, GMV 7.7%

The paper proposes CAIM, a context-aware user intent modeling framework for e-commerce relevant recommendation that decomposes intent into category, brand, shop, and price sub-intents via three modules (IEM, IRM, SIEM), achieving 0.20–0.21 AUC gains offline and 6.9% order and 7.7% GMV lifts in a 14-day online A/B test.