58UXD

Sep 21, 2022 · Operations

Designing a Vibrant Summer Festival: Inside 58 Home’s UI/UX Strategy

This article details how the 58 Home design team created a cohesive visual identity and interactive experience for the Summer Life Festival, outlining the design language, thematic keywords, phased campaign structure, and specific UI elements such as motion, branding symbols, color palettes, textures, typography, and page layouts to engage users and reinforce the brand’s "quality life" promise.