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DataFunSummit
DataFunSummit
Sep 17, 2022 · Artificial Intelligence

Advertising Targeting: From Glory to Sunset – Technical Reflections and Future Directions

This article reviews the evolution of advertising targeting technology, recounts its historical impact, analyzes the underlying machine‑learning models—from early Python classifiers to XGBoost‑Spark, DNN, and attention‑based wide‑deep systems—and discusses why the technique is now waning while outlining possible future integrations with large‑scale recall and cost‑aware optimization.

Big Dataadvertisingctr
0 likes · 26 min read
Advertising Targeting: From Glory to Sunset – Technical Reflections and Future Directions
DataFunTalk
DataFunTalk
Jul 17, 2022 · Artificial Intelligence

Evolution of OPPO Commercial Advertising Targeting: From Differentiated to Intelligent to Untargeted Practices

This article details OPPO's commercial advertising targeting evolution, covering the background and logic, the multi‑layer targeting system and data modeling, automated intelligent targeting methods, the shift to untargeted crowd recall, and future considerations for ad‑targeting technology.

Big DataOPPOadvertising
0 likes · 13 min read
Evolution of OPPO Commercial Advertising Targeting: From Differentiated to Intelligent to Untargeted Practices
DataFunSummit
DataFunSummit
May 2, 2022 · Artificial Intelligence

Balancing ROI in Computational Advertising: Multi‑Party Game Theory and the Role of Information Asymmetry

The article examines computational advertising as a multi‑party game where advertisers and platforms continuously adjust pricing models—from CPM to oCPX—to balance ROI, emphasizing that the core commercial driver is exploiting information asymmetry through data‑driven targeting and algorithmic optimization.

ROIad pricing modelscomputational advertising
0 likes · 13 min read
Balancing ROI in Computational Advertising: Multi‑Party Game Theory and the Role of Information Asymmetry
JD Tech
JD Tech
Apr 30, 2021 · Artificial Intelligence

Smart DMP: A Next‑Generation Intelligent Targeting System for E‑commerce Advertising

This article reviews the limitations of traditional DMP and AI‑driven intelligent targeting in e‑commerce, introduces JD.com's Smart DMP framework that combines merchant intent with high‑relevance modeling, and presents experimental results showing over 15% CTR improvement and widespread merchant adoption.

AISmart DMPadvertising
0 likes · 9 min read
Smart DMP: A Next‑Generation Intelligent Targeting System for E‑commerce Advertising